PitchBeyond MinneapolisPitch #1 - The Audience

Edina, MN March 11, 2020

PitchBeyond – Your Story. Unleashed

Learning to pitch is about more than slides or elevator rides. Learning to pitch your business is about telling your story. The PitchBeyond is a four-part series of interactive workshops. Each workshop will explore different skills to improving your ability to tell the story of your company.

Pitch #1 – The Audience

In PitchBeyond #1 we will explore how to tailor your pitch to the specific audience. We will practice how the messages, emphasis and wording changes based on the audience. The different audiences we will practice with include:

  • Investor: What is the upside market potential and my exit strategy?
  • Banker: What is the business model that allows you to pay me back?
  • Customer: This benefits me how?
  • Peer Entrepreneur: Now, how could I make this beneficial to me?
  • Prospective Employee: How will I be adding value?
  • Potential Vendor: How is this worth my time?
  • Adult Family Member: How are you paying the bills?
  • Kid: Say, what?

Think of this first event as “Speed Dating” – but with your business pitch. Oh, and wine and snacks, a very comfortable environment with super fun people.

Before the Event 

Each participant will receive short reading material before the event. We will explain exactly what will happen and provide you links to material written by and sourced by our event facilitators. The material for this event will be practical guides for tailoring your pitch to different audiences.

During the Event 

During the event, each participant will pair up with a pitch partner. Each participant will both pitch and listen.  When you are pitching you will tell the value of your company. When you are listening, you will be thinking about the pitch through the ears of a specific audience type. Then each of us will provide feedback. Feedback in the form of answers to three short questions is shared immediately. Then each of us moves on to a new pitch partner!

After the Event 

When we are all exhausted, have checked-in about what we learned, and collected all of our feedback, we will network and share. The conversations will continue on the GLO member platform. And of course, we will all prepare for PitchBeyond #2 in May!

About PitchBeyond

PitchBeyond engages entrepreneurs and business owners to polish the skills for telling their story effectively, efficiently and powerfully. Each event offers a welcoming and supportive environment with facilitated participatory activities practicing specific skills to communicate your businesses story to target audiences. The ability to tell your story in person, online or even over the phone is more than a pitch. Your story sets the foundation to go beyond to a long-term relationship. Learn how at PitchBeyond.


$35/nonmembers, Riveter members and premium GLO members Free

If you become a member before the event, your event fee will be credited to future educational programming. Become a GLO premium member and attend for free.

Register for Pitch #1Register for Series (4)

About the Riveter

The Riveter is a modern day union of women and allies providing community, content, resources, and work and gathering spaces, all focused on equity of opportunity. Through its best-in-class professional and personal development programming, world-class events, flexible membership, and collaborative workspaces, The Riveter is working to champion and elevate the conversation about diversity, equity and inclusion in work and in business.


Date & Time

  • Wednesday, March 11th, 2020
  • 6:00PM - 8:00PM Central


  • Riveter - Minneapolis
  • 4388 France Ave S
  • Edina, MN 55410
  • Get Directions

Reserve Your Spot Today!